Portfolio

Brand direction and ghostwriting for founders with ideas worth sharing.

Case Study · Summerhill Pyramid Winery

Keter: wine label design to reflect Summerhill Pyramid Winery’s biodynamic spirit

Brand Identity · Product Design

Keter
Wine Label

The Keter wine label is a digital illustration with tailored typography that reflects the living systems behind Summerhill Pyramid Winery’s biodynamic and organic vineyard practices. The Tree of Life and Hebrew script appear suspended above an enigmatic stellar cloud formation, creating a sense of mystery and inviting wonder at the interconnected life behind the wine.

The Keter label in full: the ten sefirot of the Tree of Life rendered as points of light and lettered in Hebrew, the wine's name and appellation beneath, and a pyramid glowing on the horizon at the foot of the label.
Keter. Digital illustration and typography by Kaitlyn Krahn.
The finished Keter bottle from Summerhill Pyramid Winery, the label showing the Tree of Life in light over a dark horizon.
Keter, Summerhill Pyramid Winery.
Okanagan Valley, British Columbia.

Working in biodynamic farming at Summerhill Pyramid Winery gave me firsthand insight into what makes the wine distinctive. With my hands in the organic soil, I experienced how regenerative viticulture extends beyond the grapevine to the larger ecology of the vineyard. I tended the bees, worked in the farm-to-table bistro gardens, and helped with biodynamic preparations. In the vineyard rows, wild mustard supported beneficial insects while red clover worked with soil bacteria to fix atmospheric nitrogen.

The vineyard taught me that regenerative agriculture functions through relationships between organisms rather than through a single crop in isolation. Soil, plants, insects, microbes, people, and vines participate in a living system.

It was the beauty of these relationships that I sought to express through the Tree of Life at the heart of the Keter wine label.

Case Study · Buffalo Charlie

From Field to Finished Product

A Field Note follows the bison from its natural history to the work of Saskatchewan producer Buffalo Charlie. It explores biology, chemistry, craft, and landscape, revealing how wealth can emerge from relationships already present within a living system.

Producing from the land begins with seeing value in what is already here: a fat, a fibre, a flower, a microbe, a wallow.

Kaitlyn Krahn · 9 Min Read · Field Note No. 71

What ancient genomes reveal about the journeys of humans and beasts across continents.

The Living Prairie. Photograph by Buffalo Charlie, Saskatchewan.
Edited and designed by Kaitlyn Krahn, The Naturalist’s Field Notes.

Read

Case Study · Compass & Canvas

The launch of a Pacific Northwest painter’s educational newsletter

“I was thrilled with Kaitlyn’s newsletter strategy sessions. My Substack audience began growing immediately, reaching professionals in my field and creators around the world. It was remarkable to receive a genuine inquiry for a commissioned painting after my very first publication.”

Rose Marion HeaslipFine Artist & Educator, Vancouver, BC
A Compass & Canvas partnership, the landscape that inspires Rose Marion’s work.

Rose Marion Heaslip has painted for decades, from the Pacific Northwest coast she calls home to the amber fields of France and the silver fern mornings of New Zealand. At sixty-nine, she arrived at SNOWLEOPARD ready to begin something new. She wanted to write.

A monthly letter from the studio, addressed to the people who have loved her paintings across countries and years. Something closer to correspondence than content.

The project began with a ninety-minute Voice Strategy session designed to surface the language, imagery, and convictions Rose had developed across a lifetime on the canvas. From that foundation came the brand photography and the web design of her studio site. The Substack was built to match. A masthead was raised, and a tagline was written beneath. Her About page was penned as an invitation. The Welcome email was a first handshake. An Editorial Framework was drawn to hold each letter. The first issue of Compass & Canvas was ghostwritten in her voice. A growth strategy was built to carry the publication into its first year.

None of it reads like a service. It reads like her.

Compass &
Canvas

Voice strategy and newsletter ghostwriting for painter Rose Marion Heaslip.

Rose Marion Heaslip standing by the water on a bright day.
Salish Sea Nocturne, a moonlit seascape in deep blues and silver surf.
Salish Sea Nocturne. Acrylic on canvas. Painting by Rose Marion Heaslip.

Inside the partnership

Two foundations carried the letter from a blank page to a monthly habit readers trust.

RMH Artist masthead, a compass-rose crest with the line, your compass rose for the creative crossing.
A masthead and visual signature, so every dispatch arrives unmistakably hers.
The Compass and Canvas editorial framework: one painting technique, an artist's quote, and a creative prompt each week.
An editorial framework that makes a monthly letter repeatable: one technique, one voice from the lineage, one invitation to the canvas.

The Publication

The Naturalist’s Field Notes

A weekly publication on the agricultural economy from field to finished product: how we grow, make, design, and build with the living world.

Field Record

Seasons in the Okanagan and Shuswap agricultural economy — the wild, the cultivated, the made.

Photographed by Kaitlyn Krahn

  1. Wild asparagus spears rising through riverbank grass, with the Shuswap River and forested mountains beyond.
    01 Wild asparagus Enderby, BC, Canada
  2. A single stinging nettle standing above a dense spring stand of horsetail at a woodland edge.
    02 Wild nettle and horsetail Kelowna, BC, Canada
  3. Two spawning sockeye salmon in clear shallow water over river stones, beneath a wild rose branch carrying red hips.
    03 Sockeye salmon run Adams River, BC, Canada
  4. Vine rows in golden autumn leaf at sunset, with Okanagan Lake and the far hills behind.
    04 Tantalus vineyard harvest Kelowna, BC, Canada
  5. Dormant, freshly pruned vine rows under snow on a slope above Okanagan Lake at low winter sun.
    05 Quails’ Gate winter pruning Westbank, BC, Canada
  6. The gable end of the Barn Owl Brewing building caught in low evening sun from across the road.
    06 Barn Owl Brewing Kelowna, BC, Canada

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The Naturalist’s Field Notes

A weekly publication on the agricultural economy, from field to finished product.